Kofluence appoints Priyadarshi Banerjee as VP - Business Development

Kofluence has appointed Priyadarshi Banerjee as Vice-President of Business Development and Account Management. 

In this capacity, his responsibilities encompass overseeing sales management, driving revenue and profit growth, content marketing initiatives, strategising business planning, and fostering business development.

In a Linkedin post, Banerjee wrote, "Kofluence is a dynamic platform that empowers creators and helps them connect with brands, creating mutually beneficial partnerships in the digital realm. With their innovative approach and dedication to fostering an authentic medium, Kofluence is reshaping the landscape of tech-driven-marketing."

Previously, Banerjee served as a Strategic Advisor, providing independent consultations to MSMEs, startups, and agencies.

Prior to this he served as Group Senior Vice-President at Neoma Ventures between January 2023 to May 2023. Before taking this role, he also served as the Group Senior Vice President at One Digital Entertainment between April 2022 and May 2023. 

Banerjee was also associated with the Times group for a span of close to 11 years heading multiple roles. He started as National Manager - Subscription Marketing & CRM in the year 2011 and then was promoted to National Manager - AGM - Direct to Consumer, Digital & Retail products in 2014. From there he was elevated to General Manager - Product Strategy & Digital Brands Solutions in 2015. In 2018 he was again promoted to General Manager & Head - Digital Solutions & International Brands (World Wide Media). He took the role of Assistant VP and Head - Marketing, Digital & Business Operations (World Wide Media) in 2019.  

With a diversified experience of more than 20 years, Banerjee has worked with some prominent companies including - Airports Authority of India, Ardwolves Security Solutions, Institution of Public Health Engineers - India, HSBC Global Banking and Markets, Wipro Digital Operations and Platforms, Thomas Cook Group, Wunderman Thompson, Reader's Digest.

Info@BestMediaInfo.com