Kellogg's and Hershey's launch integrated campaign to promote 'Kellogg's Hershey's Chocos'

Kellogg’s and Hershey’s have teamed up to launch the new co-branded Chocos cereal variant ‘Kellogg’s Hershey’s Chocos’.

The launch TVC of Kellogg's Hershey’s Chocos revolves around a young kid and his dog friend, who together express their excitement and love for the new Chocos variant through an engaging conversation. The launch is being supported by a pan-India campaign that will span over two months.

Kellogg’s Hershey’s is a heart-shaped chocolate-dipped cereal made with wheat that turns milk into a chocolatey treat.

Ankit Desai, Marketing Director, Hershey India, said, “We are thrilled at the prospect of bringing together two iconic brands that have long been the choice for millions of consumers. Through this launch, we aim to combine Hershey’s much-loved premium, chocolatey experience with the crunch of Kellogg’s Chocos®. We will be bringing this association live across multiple channels and stores, bolstered by an endearing campaign with an intent to bring smiles to millions of consumers.”

Vinay Subramanyam, Senior Director, Marketing, Kellogg South Asia, said, "With schools set to reopen, homes across the country will witness the age-old morning rush as kids hurry to get to school and parents hurry to get them ready. During such times, a new offering such as Kellogg’s HERSHEY’S Chocos® will be warmly welcomed by both children and parents. The product promises to be ‘too much chocolatey fun’, making the idea of breakfast with milk even more exciting. In a one-of-a-kind collaboration, Kellogg’s Chocos® and HERSHEY’S, two legacy brands, have come together to create an irresistible chocolatey experience that kids will love! We believe that this new delicious breakfast cereal will provide kids with a satisfying boost of energy in the morning before embarking on their school day adventures. It might even find its way into their school bags as a yummy snack.” 

Shahrukh Irani, Executive Creative Director, Ogilvy India, said, "How do you convey that Kellogg's HESRSHEY's Chocos® is so much chocolatey fun to have? You let the dog do the talking! The cute banter between the boy and the dog drives home that point and is sure to be too much fun for the kids.”

The new variant is available in a 325gm pack and priced at Rs. 235.

The TVC:

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