Effie Asia Pacific has announced that following the round 2 judging, 111 entries have emerged as finalists and will compete for top honours at this year’s APAC Effie Awards.
This year’s finalists hail from 12 territories across the Asia Pacific. At the top of the leaderboard is Australia with 25 finalists, followed by New Zealand with 20 finalists and India with 16 finalists.
Leo Burnett India has 9 finalists, followed by Ogilvy India with 4 finalists. McCann Worldgroup, BBDO and DDB Mudra Group have a finalist each.
The full list of finalists can be accessed here, and the winners will be recognised at the Awards Gala at the Four Seasons Hotel Singapore on September 29, 2023.
The list of finalists from India:
Serial number |
Entry title |
Category |
Client |
Agency |
1 |
Zero To Liberation In Six Words |
Automotive |
Hero MotoCorp |
McCann New Delhi |
2 |
Changing Education To Keep Girls In School |
Beauty & Wellness |
Procter & Gamble |
Leo Burnett Mumbai |
3 |
Stop The Beauty Test |
Beauty & Wellness |
Hindustan Unilever |
Ogilvy Mumbai |
4 |
See Equal #ShareTheLoad |
Household/Home Products & Services |
Procter & Gamble India |
BBDO Mumbai |
5 |
Giving India A Lost Piece Of Its History |
IT /Telco |
Airtel |
Leo Burnett New Delhi |
6 |
Can A Cookie Help India Win A World Cup? |
Carpe Diem – Products |
Mondelez India |
Leo Burnett Mumbai |
7 |
Can A Cookie Help India Win A World Cup? |
Events |
Mondelez India |
Leo Burnett Mumbai |
8 |
Changing Education To Keep Girls In School |
Experiential Marketing - Products |
Procter & Gamble |
Leo Burnett Mumbai |
9 |
How Oreo Influenced A Billion Cricket Fans |
Influencer |
Mondelez India |
Leo Burnett Mumbai |
10 |
The (Un)Censored Ad |
Media Idea |
Bajaj Auto |
Ogilvy Mumbai |
11 |
Changing Education To Keep Girls In School |
Positive Change Social Good: Brands - Products |
Procter & Gamble |
Leo Burnett Mumbai |
12 |
Eating Equally with Eatqual |
Positive Change: Social Good: Brands - Services |
McDonald's India |
DDB Mudra Group Mumbai |
13 |
National Movement To Keep Girls In School |
Sustained Success - Products |
Procter & Gamble |
Leo Burnett Mumbai |
14 |
Not Just A Box Of Chocolates |
Sustained Success - Products |
Mondelez India |
Ogilvy Mumbai |
15 |
Red Label – Taste Of Togetherness |
Sustained Success - Products |
Hindustan Unilever |
Ogilvy Mumbai |
16 |
Spotify's 3 Year Race To Category Leader |
Sustained Success - Services |
Spotify India |
Leo Burnett Mumbai |
The final round of judging was led by the Awards Chairperson Kainaz Gazder of Procter & Gamble Asia Pacific, Middle East & Africa and the eight Heads of Jury – Annette Male of Meta, Anupriya Acharya of Publicis Groupe, Connie Chan of OMD China, Dennis Perez of Unilever, Sabrina Cheung of AXA Asia & Africa, Shubhranshu Singh of Tata Motors and Yupin Muntzing of VMLY&R Thailand. 116 judges participated in round 2 Judging this year, many of whom attended in person in Singapore.
2023 Awards Chairperson Kainaz Gazder, said, “A huge thank you to the Heads of Jury and 224 judges for their time and commitment towards selecting the most effective works in the Asia Pacific region. Their efforts and expertise are vital in keeping the bar high and setting the gold standard for marketing effectiveness in the industry. Furthermore, the increased number of panels meant there were less entries to be reviewed per panel and judges had more time to evaluate the merits of each case with the rigour that the Effies are known for. With that, I’m pleased to announce the finalists, and look forward to celebrating the winners at the Awards Gala in September.”