Gritzo's new digital film emphasises the relevance of nutrition for growing children

Gritzo, the personalised nutrition drink for children from Healthkart, has unveiled a digital brand film that emphasises the critical role of optimal nutrition at every stage of a child's growth and development.

Gritzo's digital film delves into a mother's personal quest to find a reliable nutritional companion that can nurture her child's dream. Throughout the film, Gritzo emerges as the unwavering choice for the mother, offering crucial support for her child's physical and mental growth.

The opening scene shows the young boy taking his first steps in basketball at home and gradually progressing to the basketball court alongside his peers as a teenager.

The film showcases the mother's commitment to meeting her child's nutritional needs with Gritzo Supermilk as he progresses through various stages of growth and nurtures his dreams.

Whether it's supporting his physical growth at the age of four to reach the basket, enhancing his long-range shooting skills at eight, or leading his team to victory as a teenager, Gritzo consistently caters to his aspirations.

Subhadeep Dasgupta, Business Head, Gritzo (Child nutrition brand of HealthKart), said, "At Gritzo, we have always placed the utmost importance on a child's nutrition. Our latest brand film serves as a dedicated effort to educate and empower parents, encouraging them to make informed decisions regarding their child's dietary needs. We take great pride in being a trusted companion on the growth journey of aspiring children and their mothers, who seek the ideal dietary additions to support their kids' well-being. With the unshakable trust parents have placed in us, we look forward to unveiling a range of new products that surpass expectations and continue to foster the health and development of children.”

The film showcases Gritzo's signature product category, 'Supermilk,' featuring all three variants that cater to the specific growth stages of the boy.

The digital film will be amplified across multiple digital touch points including Instagram, Facebook and YouTube.

To make sure that every parent chooses the proper nutrition for their child, Gritzo's official website includes a tool powered by artificial intelligence that enables parents to calculate their child's BMI, further customise the drink for their children, and create a diet plan that is specifically tailored to each child's needs.

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