Dabur India, the Ayurveda Personal Care company, has announced the launch of Dabur Cool King Thanda Tel – which marks its entry into the cooling hair oil category.
As per the brand, the new Dabur Cool King Thanda Tel has an innovative chill tube with peppermint cooling crystals it is prepared with specially selected 11 Ayurvedic herbs that are known for their benefits in relieving stress and fatigue.
“We are happy to enter the cooling hair oil category with the launch of Dabur Cool King Thanda Tel. Dabur Cool King Thanda Tel is a one-of-its kind innovative product. It has a specially designed chill tube. Inside the chill tube are peppermint cooling crystals. The peppermint cooling crystals along with the 11 Ayurvedic Herbs will deliver an unparalleled cooling experience. It also helps in providing relief from symptoms of daily mental and physical stress. We believe that our consumers will love the cooling sensation and benefits of this hair oil,” Dabur India’s Marketing Head- Hair Care, Ankur Kumar said.
A new 360-degree campaign, encompassing television, print and digital media, will soon be launched to communicate the new product and its benefits.
“Dabur Cool King Thanda Tel has been developed after extensive R&D, and helps in relief, relaxation, and refreshment. It is enriched with 11 Ayurvedic Herbs like Brahmi, Amla, Harad, Camphor, Kapur Kachri, GulabPhool, Baheda, Almond, Khas, Shikakai, Jabaphool which will helps relieve from headache, stress and sleeplessness,” Mr. Kumar added.