Bombay Shaving Company onboards Gauri Malhotra as CMO

Visage Lines Personal Care, the holding company of brands Bombay Shaving Company and Bombae, has recently appointed Gauri Malhotra as the Chief Marketing Officer (CMO).

A marketing professional with over 15 years of experience, Malhotra was the Business Head at the RPSG Group's, Dr Vaidya's - New Age Ayurveda

She has also spent over 13 years at Marico in sales and marketing, managing brands like Parachute, launching new innovations like Parachute Advansed Body Lotion and building acquired brands like Livon.

"I believe that Bombay Shaving Company & Bombae are incredible consumer opportunities to build a distinctive brand, future-facing innovations and sustainable solutions for the new young India. I'm delighted to join Shantanu, Deepak and the incredible team on their mission to build an Indian MNC," said Gauri Malhotra, Chief Marketing Officer, Bombay Shaving Company & Bombae.

"We're lucky to have someone of Gauri's calibre join us. Gauri is an exceptional marketing leader with a fantastic track record of taking products and brands from concept to substantial market share, without losing intimacy with the consumer. I have no doubt she will make us sharper, and stronger, and help us change the game. I wish her a happy and rewarding journey with us." said, Shantanu Deshpande, Founder & CEO, Bombay Shaving Company & Bombae.

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