Athiya Shetty becomes the face of Just Herbs' natural makeup line

Luxury Ayurvedic beauty brand Just Herbs has onboared actor Athiya Shetty as the face for its natural makeup line.

Shetty will now be seen endorsing Just Herbs’ products such as their ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.

As the brand ambassador for Just Herbs natural make-up, she will be seen promoting the products in the brand’s marketing communications across digital, print and at all points-of-sales across India.

“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” said Arush Chopra, CEO and Co-founder, Just Herbs. “Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.” he adds.

“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions,” Shetty said. “I absolutely look forward to this association, it will definitely be an exciting one!” she added.

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