Ad mind behind Amul's 'Utterly, Butterly' girl, Sylvester daCunha passes away

Sylvester daCunha, the ad legend who along with the Milkman of India, Verghese Kurien, initiated one of the longest-standing topical brand campaign of the country- the iconic Amul Girl, has passed away. 

His funeral will take place at 4 pm today at RC Church.

He had conceived the ‘Utterly Butterly’ ad campaign for Amul in 1966, which is still popular amongst the masses.

The ad fraternity has been conveying their condolences and heartfelt goodbyes on social media platforms.

Sorry to hear about the passing on of Sylvester daCunha, Advertising legend & founder of da Cunha Associates. He was the man behind the AMUL girl in 1967 & brother of the late Gerson DaCunha. Deepest condolences to Mrs. Nisha da Cunha & son Rahul. May he rest in eternal peace. pic.twitter.com/GrObE8BaIp

— Lloyd Mathias (@LloydMathias) June 21, 2023

Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunha

ॐ Shanti ? pic.twitter.com/cuac1K6FSo

— Jayen Mehta (@Jayen_Mehta) June 21, 2023

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