Aashirvaad introduces range of made-to-order flours under “Namma Chakki”

Aashirvaad Atta has announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru.

As the name suggests, ‘Namma Chakki’ aims to be a one-stop destination for all flour needs of consumers.  

Some highlights of the ‘Namma Chakki’, as per the brand are:  

• Flour is specially ground, only after an order is placed by a consumer 
• 12 distinct flour varieties made available to suit new age consumer requirements.  
• Some of the exclusive variants being launched include millet-based flours like 100% Jowar, 100% Ragi flour, Atta with millets & quinoa, fortified flour (Fortified with Iron, Folic Acid & Vitamin B12), Atta with high protein & single grain flours like 100% Khapli Atta & 100% MP Lokwan Atta and 100% Chana dal besan.
• Paper based and personalised packaging (with consumer’s name written on the pack). 

Ganesh Sundararaman, SBU Chief Executive – Staples, Snacks, and Meals, ITC, said, "Every customer is unique and each one has their own taste, need, preference etc. It is no longer one size fits all. Personalisation is going to be the next growth lever and we are delighted that as an iconic brand we are committed to offering consumers with high quality products and products that address their evolving needs. Namma Chakki, is our endeavour to offer personalised quality atta to consumers, leveraging the Company’s years of experience and expertise in wheat. We have created a platform where one can directly order their preferred atta and get it delivered at their door-step hassle-free. We are excited and look forward to receiving encouraging consumer franchise." 

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