Zee Telugu unveils its new brand identity

Zee Telugu, the general entertainment channel in Andhra Pradesh and Telangana, has unveiled its new branding.

The new brand identity was unveiled by Telugu actor Naveen Polishetty at the Zee Mahotsavam – the 18^th-anniversary celebration, telecasted on May 21, 2023, on Zee Telugu.

New Logo:

Inspired by the marigold flower, which resonants with people of the region, the new logo was conceptualised to represent ‘vibrance,’ which will serve as a visual metaphor for the audience’s inner strength.

Representing a more robust and brighter expression of self-belief and radiance that brings vibrance into lives, the new logo will help people create more memorable moments in their journey, said the channel.

Resonating strongly with its belief, the new logo takes the brand proposition of “Aarambham Okka Aduguthone”, which translates to “The beginning is with one step”, to the next level.

With the new logo, Zee Telugu is trying to build relatability as well as inspire people to take a small step outside their comfort zones that can in turn be a giant leap in their lives.

The new logo represents the regional flavour and urges people to become ‘purposeful’ in life, telling them to become ‘breadwinners’ and have a sense of fulfilment and direction.

The logo visually communicates the essence and mission of Zee Telugu and so will the upcoming track changes and new shows.

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