Viacom18 Consumer Products launches new 'Back to School' collection

Set to bring kids closer to their favourite toons,

Viacom18 Consumer Products has announced the launch of a new range of ‘Back to School’ products this season for kids. 

From PAW Patrol and Peppa Pig to Motu Patlu, Dora the Explorer and Masha and the Bear - the new collection features the shows and characters on stainless steel and plastic-based water bottles, pencil boxes, and school bags.

The ‘Back to School’ range by Viacom18 Consumer Products features kids’ ideal buddies - the mix of their favourite toons - on a diverse new range in bright colours and designs.

The products will be available at stores such as Hamleys, Reliance Retail, Landmark, and Toys R Us across 1000+ retail stores and e-commerce brands like Amazon, Flipkart, FirstCry and more.

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “With each edition of the Back to School campaign, we at Viacom18 Consumer Products aim to bring a diverse and exciting range of products across categories. The new line will bring kids closer to their favourite on-screen toons, giving them a chance to express their fandom every day.”

The launch of the new range of Viacom18 Consumer Products will be supported by on-air promotions, on-ground activations across metro cities, retail store activations, and social media.

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