Saatchi & Saatchi Propagate onboards Alisha Furniturewalla as Vice-President

Saatchi & Saatchi Propagate, the digital agency from L&K Saatchi & Saatchi, has announced the appointment of Alisha Furniturewalla as Vice-President.

In her new role, Furniturewalla will report to Prachi Bali, Executive Vice-President and Head of SSP, and will be responsible for leading the agency's client portfolio and driving business growth in the region.

Furniturewalla has over 12 years of experience in the digital marketing industry. Prior to joining SSP, she was an Account Director at FoxyMoron, where she played a pivotal role in developing and executing digital campaigns for a host of global brands.

Her earlier stints include Faze Management where she was Head of the Creative Talent Division; Jossbox, where she was a Producer and managed Client Relationships as well; Redbox Ideas where she was VP and Reward 360 where she managed Client Servicing duties. 

Over the course of her decade-long career, Furniturewalla has worked for a number of category-leading brands including Manyavar, Tata Q, Kelloggs, Ponds, P&G, Nykaa, Walmart, Wells Fargo, PayPal, eBay, Deloitte, SonyLiv, Reliance Trends among others. 

Prachi Bali

Bali said, "We are delighted to welcome Alisha to our team. Her spirit and attitude towards business are refreshing in terms of her ability to create a healthy partnership no matter which category of business she is dealing with. Alisha’s wealth of experience and expertise across digital mediums will be invaluable as we continue to expand our capabilities and offer clients the best-in-class digital solutions."

Furniturewalla said, "I am thrilled to join the talented team at Saatchi & Saatchi Propagate. The agency has a fantastic reputation for delivering innovative and effective digital solutions, and I am excited to be part of its continued growth and success."

Saatchi & Saatchi Propagate is a full-service digital agency that provides end-to-end digital business solutions to its clients. With a focus on creativity, innovation and technology, SSP has a strong track record of delivering exceptional digital campaigns and experiences.

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