Rediffusion appoints Divyanshu Bhadoria as Chief Strategy Officer

Rediffusion announced the appointment of Divyanshu Bhadoria as Chief Strategy Officer. Based in the Delhi office, he will report to the agency’s Managing Director Sandeep Goyal. Bhadoria was earlier with Wieden + Kennedy as Strategy Director.

Bhadoria has spent over a decade building brand strategies across domains like tech, auto and FMCG. With W+K, he led brand strategy development for brands like Airbnb, Audi, Budweiser, Old Spice, Royal Enfield and more. 

As the India strategy lead for Apple’s ad agency, MAL, he helped design cultural solutions for Apple’s India business. 

Additionally, he also brought the Indian perspective to global tasks like repositioning iPad and revamping Instagram for Gen Z audiences all over the world. 

Bhadoria started his career with stints in media sales, digital marketing, social media management before transitioning into brand planning and strategy with Creativeland Asia.

“Divyanshu is a sharp new addition to the growing talent pool at Rediffusion. He will work with me on various new initiatives in the pipeline. He will strengthen the thinking and output at our think tank Red Lab too,” said Goyal. 

“Rediffusion is an agency going through a major transformation. I am delighted to be part of the new wave of thinking at Rediffusion and look forward to working on the agency’s various high-profile clients like BMW, Liebherr, Parle, Kansai Nerolac, Tata Power and more. I am also looking to help build the agency’s consumer insights think tank Red Lab to the next level with Goyal,” added Bhadoria. 

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