Mobil has announced Bollywood superstar Hrithik Roshan as its new brand ambassador.
The company said that Roshan emerged as the obvious choice to highlight Mobil’s brand values of driving human progress, building confidence, and enabling customers to unlock their true potential.
Vipin Rana, CEO, ExxonMobil Lubricants, said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”.
Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognised the world over. I strongly believe that confidence is the real driving force of champions to make a difference in people’s lives and the community, and this is what the Mobil brand is all about”.
Mobil had earlier partnered with Roshan’s action thriller ‘Vikram Vedha’ which reiterated the message that prioritising one’s wellness by making the right choices was important.”