Educational Testing Service (ETS) CEO Amit Sevak has announced the onboarding of Michelle Froah as Global Chief Marketing Officer (CMO) of the company.
ETS is the brand owner of TOEFL and GRE, a test which is taken by students globally.
Froah will lead a global team focused on end-to-end innovation and elevating ETS’ position in the global learning and solution space.
Reporting to the CEO, Froah has responsibility for building ETS’s marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement.
Froah most recently served as Senior Vice-President of Global Brand and Marketing at MetLife and previous to that led marketing, sales, and operations functions across the globe for Samsung Electronics America, Kimberly-Clark, and Procter & Gamble.
She is a C-suite executive whose roots in growing brands and driving growth has expanded the global reach of products and brands across industries.
“Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” said Sevak. “I’m thrilled to have Michelle on board taking on this critical global leadership role at ETS and ensuring the voice of the customer is at the center of all that we do.”
“This is an exciting time to join ETS and set the direction for product innovation, brand stewardship, and customer and community impact in an increasingly digital world,” said Froah. “The ETS mission requires us to move with urgency and passion for learners worldwide, and I’m delighted to be leading a team with such purpose.”