Lehar Footwears has announced the roping in of actor Govinda as its brand ambassador.
As part of this association, the actor will endorse Lehar’s products. Under the branding campaign, Lehar plans to undergo promotional activities through outdoor marketing, print media advertisements as well as digital marketing of its product portfolio.
The company and the actor said that though the endorsement is initially for a period of fourteen months, they look forward to having a long-standing alliance and believe that the coalition will substantiate the brand philosophy ‘the Lehar way’.
Raj Kumar Agarwal, Managing Director of Lehar Footwears, said, “At Lehar Footwears, it has been our constant endeavour to bring fashionable footwears to the consumers of every gender, age and for every occasion. Lehar’s association with the artist will catalyse our expansion to different parts of country as well as introduce newer product lines. The promotional and branding campaign is expected to bring more awareness amongst the target customers of the Company’s product range being offered to them over last three decades.”