Kinder Joy, the confectionery brand of Ferrero, has launched its new TVC campaign continuing with the tagline ‘Iss Mein Kuch Khaas Hai’ in India.
The new TVC highlights the instant delight that Kinder Joy brings to children’s lives. With this, the brand is now announcing their limited-edition Kinder Joy range of Tom & Jerry and Hello Kitty toys.
Tom & Jerry is the second most known/popular brands in the category and Hello Kitty is highly popular and loved by kids. With these limited-edition collectibles, Kinder Joy aims to strengthen its position in the Indian confectionery market and increase brand loyalty among its customers. The limited-edition collectibles are also likely to attract collectors of all ages who appreciate the uniqueness and novelty of the limited series.
The limited-edition series is launched via a campaign film where the video opens with a pair of siblings showing a 'special’ trick, to their parents. The mother joins in and builds on it by mentioning how Kinder Joy is ‘special’ as well, raising the father’s curiosity. Then the kids and the mother team up and break out in a musical to explain how Kinder Joy is special and it is tasty, fun, and nutritious at the same time.
Amedeo Aragona, Regional Marketing Manager Indian Subcontinent - Kinder Brands at Ferrero, said, “We are excited to bring Tom & Jerry and Hello Kitty to India, as they have a great appeal with kids and adults. The new collection will have new figurines which are very different from the previous launches. And we can’t wait for the kids to experience Kinder Joy’s latest range. Also, the use of Applaydu app makes it extra special for the children to learn along with the parents.”
The TVC will be featured and distributed across broadcast and online platforms. Ferrero India's marketing efforts for the limited edition will focus on social media and other digital platforms, as well as in-store promotions and advertisements targeted at parents.