Innocean India embarks on transformation to 'Innocean 2.0'

Innocean India, the marketing communications company, is celebrating its 18th Global Foundation Day this May and has also announced its plans to embark on the path to evolve to Innocean 2.0.

Traditionally recognised as the agency for Hyundai, Kia, and various non-auto clients, Innocean India said it is now charting a future direction centred around CDM – Creative and Content, Digital and Data, Meta and Mobility. 

Embracing a digital-first approach, the company aims to leverage new technologies and emerging trends to enhance its competitiveness in the Indian market. 

The evolution to Innocean 2.0 will be driven by a focus on high-skill talent, streamlined processes, and innovative products, with the ultimate objective of providing integrated solutions that overcome business challenges and achieve goals, going beyond mere advertising services, as per the company.

Hak No Yun, Managing Director at Innocean India, expressed the company's vision of becoming a world-class marketing communications company and its commitment to investing in the future to grow clients' businesses. On Innocean's 18th Global Foundation Day, he shared that a digital transformation in work processes would be implemented as part of the surge towards Innocean 2.0.

Santosh Kumar, COO of Innocean India, emphasised the need to be future-ready and shape the future in the rapidly evolving dynamics of communication and media. “Innocean India eagerly embraces change and welcomes the transformation to Innocean 2.0,” he commented.

In its pursuit of Innocean 2.0, the agency said it will be actively hiring high-skill talent across various functions. Kumar emphasised the importance of high-skill talent in achieving the agency's goals and elevating client satisfaction to new heights. 

Innocean India also stated that it aims to empower its employees through advanced training and inculcate best practices to foster growth together.

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