Fundamental creates its first campaign to promote Airtel's family plan

Airtel has recently released a new campaign, created in collaboration with ad agency Fundamental, which puts the spotlight on its new postpaid offerings – Airtel Family Plan.

As per Airtel, its Family Plan has been designed to account for the ever-evolving concept of family in India today. Which is why, it applies both to the families we are born into and to the families we choose - our friends, colleagues, etc.

Shashwat Sharma, Director Consumer Business, Bharti Airtel, said, “At Airtel, we are on a mission to solve customer problems and offer them simplified yet value for money propositions. With the launch of affordable postpaid family plans, we have now made it simple for customers to upgrade to postpaid and get convenience of a single bill for their entire family, no matter big or small. Our plans also come loaded with a host of benefits including unlimited 5G data at no extra cost.” 

Pallavi Chakravarti, Founder and CCO, Fundamental, said, “The term family means many more things to us today than it did earlier. And that’s just the thread we pulled at to bring the Airtel Family Plan proposition to life. We didn’t have to look too far to hit upon an insight that matched the offering perfectly. Friends are like family - we’ve all rolled our eyes at that person in the group who is dimaag se dadaji, we’ve all been grateful for pals who are more like siblings - that’s the truth we worked with. We’re sure people will relate and realise that the Airtel Family Plan is actually the best bet for every type of family.”

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