Cinépolis, the cinema chain, has announced an association with Coca-Cola and Universal Pictures for an exclusive movie spot promoting the upcoming worldwide release of Fast X on May 18, 2023.
The spot is designed to build excitement among patrons and create anticipation for the latest volume in the Fast & Furious franchise.
The exclusive spot, shot specifically for Cinépolis and releasing worldwide, features action scenes from the movie, as well as appearances from some of the film's stars such as Vin Diesel and Jason Momoa.
The spot emphasises the experience offered by Cinepolis and Coca-Cola for moviegoers while watching the latest blockbuster on the big screen. The exclusive spot for Fast X is set to be showcased in Cinépolis theaters worldwide.
"We are very excited to partner with Coca-Cola and Universal Pictures to bring an exclusive movie spot with the latest chapter of Fast X franchise releasing worldwide for our patrons," said Devang Sampat, CEO of Cinépolis India. "At Cinépolis, we are always looking for new and innovative ways to enhance the movie-going experience, and this partnership is a testament to that commitment."
“We are happy to collaborate with Universal Pictures and Cinépolis to promote the release of Fast X,” said Abhishek Gupta, Senior Director, Customer & Commercial Leadership, Coca-Cola India, and Southwest Asia. “This exclusive movie spot with Fast X provides moviegoers with a distinctive yet exciting experience, and we are proud to be a part of it. Our global partnership with Cinepolis in 20 countries is a special one and we’re glad it can result in such unique collaborations.”
“We are delighted to team up with equally committed brands like Cinépolis and Coca-Cola to provide a memorable experience to their customers. With the release of the highly anticipated Fast X, the latest volume of The Fast & Furious Franchise, we are confident to exceed the expectation of the fans. It is an action-packed thriller movie with a star-studded cast such as Vin Diesel, Jason Momoa, Jordana Brewster, John Cena, and others. We look forward to seeing the excitement build as we approach the release on May 18, and we encourage fans to mark their calendars for an experience they won't forget,” said Denzil Dias, VP and MD, Warner Bros. Pictures, India.”