Center fruit's “Mood Ting Tong” campaign showcases a new side of cricketer Harmanpreet Kaur

Center fruit, from the house of Perfetti Van Melle India, has roped in cricketer and captain of the Indian Women’s team – Harmanpreet Kaur and digital influencer RJ Sukriti as key protagonists for its ‘Mood Ting Tong League’ campaign.

Kaur and Sukriti will be seen engaging in a banter around gully cricket featuring Center fruit’s Tennis Ball shaped chewing gum.

The brand through this digital series aims to mirror India’s passion for sports, especially Women’s cricket through the idea of gully cricket, and bring alive the fervour. Kaur, who recently captained Mumbai Indians to victory in the first Women’s Premier League is hence perfectly positioned to champion this idea.

The content series will showcase Sukriti as a colourful and relatable everyday character, bouncing her personality off to the serious Kaur as they play gully cricket with the Tennis Ball shaped chewing gum. The sequence progresses with both Sukriti and Kaur stumping each other with their quirky comebacks and cricketing skills. Through this journey, Center fruit Tennis ball shaped chewing gum is seen as a catalyst for ‘mood transformation’.

This digital-only series will be promoted on social media platforms, like Instagram.

Gunjan Khetan, Marketing Director at Perfetti Van Melle India, said, "Cricket holds a special place in the heart of every Indian, and we believe it is crucial to also celebrate the immense talent and potential within women's cricket. With the Mood Ting Tong League campaign, we are not only embracing India's passion for cricket but also striving to shine a spotlight on women's cricket. By featuring Harmanpreet, who embodies the dynamism of women's cricket, we hope to inspire a new wave of enthusiasm among fans. Through our ting tong way, we aspire to create an inclusive and empowering cricketing experience that resonates with both existing fans and new audiences alike."

 

 

 

 

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