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Mindshare, the largest agency from the GroupM stable, once again won the Mobile Specialist Agency of the Year at Abby Awards 2023 held on Thursday at Goafest.
The agency won a Gold and two Silver medals.
Enormous and Leo Burnett India were at No. 2 with 12 points each.
Enormous won 2 Silver Abbys.
Leo Burnett India bagged a Silver, a Bronze and a Merit award.
Mobile Abbys 2023 at a Glance:
Entries:33
Last year: 35
Shortlists: 18 (55% of entries)
Metals: 11 (61% of shortlists)
Agency-wise tally:
Organization | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
Mindshare | 1 | 2 | - | - | 3 | 20 |
Enormous | - | 2 | - | - | 2 | 12 |
Leo Burnett India | - | 1 | 1 | 1 | 3 | 12 |
IBS Fulcro | 1 | - | - | - | 1 | 8 |
Grapes Digital Pvt. Ltd. | - | - | 1 | - | 1 | 4 |
Havas Worldwide India Pvt Ltd | - | - | 1 | - | 1 | 4 |
Schbang | - | - | 1 | - | 1 | 4 |
BC Web Wise Pvt Ltd. | - | - | - | 1 | 1 | 2 |
Centrick Marketing Solutions LLP | - | - | - | 1 | 1 | 2 |
Wunderman Thompson India | - | - | - | 1 | 1 | 2 |
Grand Total | 2 | 5 | 4 | 4 | 15 | 70 |
List of winners:
Sub Category | Title | Brand | Winner | Metal |
10A: Mobile- Mobile /Tablet Site | The Text And Drive Challenge Mobile Site | Kotak General Insurance | IBS Fulcro | Gold |
10A: Mobile- Mobile /Tablet Site | Rogue AI | Linc Ltd | BC Web Wise Pvt Ltd. | Merit |
10A: Mobile- Mobile /Tablet Site | A minute for nature . | Kirloskar Vasundhara | Centrick Marketing Solutions LLP | Merit |
10B: Mobile- Mobile/Tablet Apps | Thumbstopping Beauty Biases | Dove | Mindshare | Silver |
10C: Mobile- Mobile Technology | Thumbstopping Beauty Biases | Dove | Mindshare | Gold |
10C: Mobile- Mobile Technology | A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS | WION | Grapes Digital Pvt. Ltd. | Bronze |
10C: Mobile- Mobile Technology | Aegon Life Print Innovation using QR Code | Aegon Life | Havas Worldwide India Pvt Ltd | Bronze |
10C: Mobile- Mobile Technology | QR to Qatar | adidas | Leo Burnett India | Bronze |
10C: Mobile- Mobile Technology | Unjam Bengaluru | The Times of India | Wunderman Thompson India | Merit |
10D: Mobile- Mobile Games | Whisper Sleep Quest | P&G Whisper | Leo Burnett India | Merit |
10E: Mobile- Mobile Messaging | Thumbstopping Beauty Biases | Dove | Mindshare | Silver |
10F: Mobile- Mobile video | Samsonite Rukmini Vijayakumar | Samsonite | Enormous | Silver |
10F: Mobile- Mobile video | Airtel 175 Replayed | Airtel | Leo Burnett India | Silver |
10F: Mobile- Mobile video | Samsonite Shivamani | Samsonite | Enormous | Silver |
10F: Mobile- Mobile video | #RarePair | Mia By Tanishq | Schbang | Bronze |