Mindshare, the largest agency from the GroupM stable, once again won the Mobile Specialist Agency of the Year at Abby Awards 2023 held on Thursday at Goafest.
The agency won a Gold and two Silver medals.
Enormous and Leo Burnett India were at No. 2 with 12 points each.
Enormous won 2 Silver Abbys.
Leo Burnett India bagged a Silver, a Bronze and a Merit award.
Mobile Abbys 2023 at a Glance:
Entries:33
Last year: 35
Shortlists: 18 (55% of entries)
Metals: 11 (61% of shortlists)
Agency-wise tally:
|
Organization
|
Gold
|
Silver
|
Bronze
|
Merit
|
Total Metals
|
Total Points
|
|
Mindshare
|
1
|
2
|
-
|
-
|
3
|
20
|
|
Enormous
|
-
|
2
|
-
|
-
|
2
|
12
|
|
Leo Burnett India
|
-
|
1
|
1
|
1
|
3
|
12
|
|
IBS Fulcro
|
1
|
-
|
-
|
-
|
1
|
8
|
|
Grapes Digital Pvt. Ltd.
|
-
|
-
|
1
|
-
|
1
|
4
|
|
Havas Worldwide India Pvt Ltd
|
-
|
-
|
1
|
-
|
1
|
4
|
|
Schbang
|
-
|
-
|
1
|
-
|
1
|
4
|
|
BC Web Wise Pvt Ltd.
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Centrick Marketing Solutions LLP
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Wunderman Thompson India
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Grand Total
|
2
|
5
|
4
|
4
|
15
|
70
|
List of winners:
|
Sub Category
|
Title
|
Brand
|
Winner
|
Metal
|
|
10A: Mobile- Mobile /Tablet Site
|
The Text And Drive Challenge Mobile Site
|
Kotak General Insurance
|
IBS Fulcro
|
Gold
|
|
10A: Mobile- Mobile /Tablet Site
|
Rogue AI
|
Linc Ltd
|
BC Web Wise Pvt Ltd.
|
Merit
|
|
10A: Mobile- Mobile /Tablet Site
|
A minute for nature .
|
Kirloskar Vasundhara
|
Centrick Marketing Solutions LLP
|
Merit
|
|
10B: Mobile- Mobile/Tablet Apps
|
Thumbstopping Beauty Biases
|
Dove
|
Mindshare
|
Silver
|
|
10C: Mobile- Mobile Technology
|
Thumbstopping Beauty Biases
|
Dove
|
Mindshare
|
Gold
|
|
10C: Mobile- Mobile Technology
|
A DEEPFAKE VIDEO TO UNCOVER FAKE NEWS
|
WION
|
Grapes Digital Pvt. Ltd.
|
Bronze
|
|
10C: Mobile- Mobile Technology
|
Aegon Life Print Innovation using QR Code
|
Aegon Life
|
Havas Worldwide India Pvt Ltd
|
Bronze
|
|
10C: Mobile- Mobile Technology
|
QR to Qatar
|
adidas
|
Leo Burnett India
|
Bronze
|
|
10C: Mobile- Mobile Technology
|
Unjam Bengaluru
|
The Times of India
|
Wunderman Thompson India
|
Merit
|
|
10D: Mobile- Mobile Games
|
Whisper Sleep Quest
|
P&G Whisper
|
Leo Burnett India
|
Merit
|
|
10E: Mobile- Mobile Messaging
|
Thumbstopping Beauty Biases
|
Dove
|
Mindshare
|
Silver
|
|
10F: Mobile- Mobile video
|
Samsonite Rukmini Vijayakumar
|
Samsonite
|
Enormous
|
Silver
|
|
10F: Mobile- Mobile video
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett India
|
Silver
|
|
10F: Mobile- Mobile video
|
Samsonite Shivamani
|
Samsonite
|
Enormous
|
Silver
|
|
10F: Mobile- Mobile video
|
#RarePair
|
Mia By Tanishq
|
Schbang
|
Bronze
|
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