Like any other awards, creative agencies once again dominated the Public Relations category at Abby 2023 at Goafest on Thursday.
FCB Group India won PR Agency of the Year title securing 52 points from 4 Gold, 2 Silver and 2 Bronze Abbys.
Leo Burnett India was the runner-up with a Gold, 3 Silver and 1 Merit award.
Social Panga was the first runner-up with 2 Silver, one Bronze and one Merit award.
Agency-wise tally:
|
Organization
|
Gold
|
Silver
|
Bronze
|
Merit
|
Total Metals
|
Total Points
|
|
FCB Group India
|
4
|
2
|
2
|
-
|
8
|
52
|
|
Leo Burnett India
|
1
|
3
|
-
|
1
|
5
|
28
|
|
Social Panga - Higa Digital Pvt. Ltd.
|
-
|
2
|
1
|
1
|
4
|
18
|
|
VMLY&R
|
1
|
1
|
-
|
-
|
2
|
14
|
|
^atom network
|
-
|
1
|
1
|
-
|
2
|
10
|
|
Tribes Communications
|
-
|
-
|
2
|
-
|
2
|
8
|
|
Digitas India
|
-
|
-
|
1
|
1
|
2
|
6
|
|
Havas Life Sorento
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Grand Total
|
6
|
9
|
7
|
4
|
26
|
138
|
List of winners:
|
Sub Category
|
Title
|
Brand
|
Winner
|
Metal
|
|
14Aa: Public Relations- Sectors - Consumer Durables
|
The Unheard Break
|
boAt
|
Digitas India
|
Bronze
|
|
14Ac: Public Relations- Sectors - Other Consumer Products & Services
|
Tr. for Teacher
|
Navneet Education Limited
|
FCB Group India
|
Gold
|
|
14Ac: Public Relations- Sectors - Other Consumer Products & Services
|
Guardians of the Heart
|
Manipal Hospitals
|
Social Panga - Higa Digital Pvt. Ltd.
|
Silver
|
|
14Ac: Public Relations- Sectors - Other Consumer Products & Services
|
GROHE every drop counts
|
Grohe India Pvt Ltd
|
Tribes Communications
|
Bronze
|
|
14Ad: Public Relations- Sectors - Financial PR
|
The EmerJersey
|
Reliance General Insurance
|
^atom network
|
Bronze
|
|
14Ba: Public Relations- Sectors - Practices & Spcialities - Corporate PR
|
The 21 MLQ on Coping with Exam Pressures
|
Navneet Education Limited
|
FCB Group India
|
Bronze
|
|
14Bb: Public Relations- Sectors - Practices & Spcialities -Public Affairs & Lobbying
|
Adeli
|
Unipads
|
VMLY&R
|
Gold
|
|
14Bb: Public Relations- Sectors - Practices & Spcialities -Public Affairs & Lobbying
|
Unbox Me
|
Unaids
|
FCB Group India
|
Silver
|
|
14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility
|
Chatpat
|
SOS Children’s Villages India
|
FCB Group India
|
Gold
|
|
14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility
|
The Missing Chapter
|
P&G Whisper
|
Leo Burnett India
|
Silver
|
|
14Be: Public Relations- Sectors - Practices & Spcialities -Corporate Social Responsibility
|
Tr. for Teacher
|
Navneet Education Limited
|
FCB Group India
|
Bronze
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
Adeli
|
Unipads
|
VMLY&R
|
Silver
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
The EmerJersey
|
Reliance General Insurance
|
^atom network
|
Silver
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett India
|
Silver
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
Guardians of the Heart
|
Manipal Hospitals
|
Social Panga - Higa Digital Pvt. Ltd.
|
Silver
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
Honda - Floating showroom
|
Honda Motorcycle and Scooter India
|
Tribes Communications
|
Bronze
|
|
14Bf: Public Relations- Sectors - Practices & Spcialities -Events & Experiential
|
Floatverse
|
boAt
|
Digitas India
|
Merit
|
|
14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR
|
Chatpat
|
SOS Children’s Villages India
|
FCB Group India
|
Gold
|
|
14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR
|
Safe Swipe
|
Josh
|
Leo Burnett India
|
Silver
|
|
14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR
|
Oreo #BringBack2011
|
Oreo India
|
Leo Burnett India
|
Merit
|
|
14Ca: Public Relations- Sectors - Digital PR - Use of Social Media in PR
|
Guardians of the Heart
|
Manipal Hospitals
|
Social Panga - Higa Digital Pvt. Ltd.
|
Merit
|
|
14Da: Public Relations- Campaign - Integrated Campaign led by PR
|
The Missing Chapter
|
P&G Whisper
|
Leo Burnett India
|
Gold
|
|
14Da: Public Relations- Campaign - Integrated Campaign led by PR
|
Chatpat
|
SOS Children’s Villages India
|
FCB Group India
|
Gold
|
|
14Da: Public Relations- Campaign - Integrated Campaign led by PR
|
Tr. for Teacher
|
Navneet Education Limited
|
FCB Group India
|
Silver
|
|
14Da: Public Relations- Campaign - Integrated Campaign led by PR
|
Guardians of the Heart
|
Manipal Hospitals
|
Social Panga - Higa Digital Pvt. Ltd.
|
Bronze
|
|
14Da: Public Relations- Campaign - Integrated Campaign led by PR
|
The Pink Ribbon Collection
|
American Oncology Institute
|
Havas Life Sorento
|
Merit
|
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