Zee Media launches linear channel - 'Zee Kannada News'

Zee Media has announced the launch of Zee Kannada News - a linear channel, which will primarily focus on reporting of news and hyperlocal content. 

Zee Kannada News looks forward to providing a nationalist view of daily news events to the TV audience spread across the five divisions of Karnataka - Bengaluru, Belagavi, Mysuru, Ballari, and Kalaburagi. 

The launch event of the Zee Kannada News linear channel was held in Bengaluru. The on-ground event was graced by dignitaries like Nitte Santosh Hegde (Supreme Court (retd) Justice, former Karnataka Lokayukta), Ba Ma Harish (President of Karnataka Film Chamber of Commerce), Bhaskar Rao (Former Police Commissioner of Bangalore) Abhishek Ambarish (Actor), Pragathi Shetty (Rishab Shetty’s wife), and Aniruddha Jatkar (Actor).

Zee Media observed that content consumption patterns have been changing constantly. Around 90% of video consumption happens in local languages in India, and 75% of TV content is consumed in the Kannada language in the Karnataka market.

Taking into consideration the market demand via programming across different platforms, Zee Media aims to take a step forward toward capturing a larger viewership through the launch of its linear channel.

The Zee Kannada News program package comprises some customised news and debate shows like:

• Dharmastala: It will focus on the significance of the main religious places in Karnataka.
• Vaarda Bhavishya: Focus on weekly astrology.
• Samvaad: Daily debate show.
• Chitramanjari: Focus on interesting stories about the cinema industry) and many more.

Abhay Ojha, CBO, ZMCL, said, “Zee Media network continues to be the catalyst for change. We, at Zee Kannada, acknowledge the fact that there’s need for a voice that is unbiased towards the local political influences. The linear avatar of Zee Kannada will primarily focus on the informative aspect of hyper-local news in Kannada, thus becoming the voice of Kannada. Our entire team of reporters and producers aim to provide real-time analysis and produce inspirational stories about people, society and health.”

“Zee Kannada has been catering not only to urban cities but also believes in delivering news in the regional language of Karnataka. Taking into consideration the trust built by the channel and the increase in viewership via digital platforms, the linear launch is a strategic business move and generate cross-platform avenues. Being an election year, our goal is to become number one, in terms of revenue and 5X growth across the network” added Anindya Khare, Marketing Head, ZMCL.

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