Zed Black, the flagship incense sticks brand from MP-based FMCG conglomerate Mysore Deep Perfumery House (MDPH), has partnered with Delhi Capitals as their 'Official Prayer Partner' for the T20 League 2023 edition.
Zed Black is the first incense sticks brand to join forces with Delhi Capital and also the first FMCG brand from Madhya Pradesh to partner with a team in an Indian T20 League.
Built on the spirit of 'Prarthna hogi Sweekar’ brand tagline, the company has shot an anthem.
The anthem to be unveiled soon features three players of Delhi Capitals team, Prithvi Shaw, Ishant Sharma and Manish Pandey. The Zed Black logo features prominently on the match and training trousers of the Delhi Capitals uniform.
Additionally, the collaboration will involve giving away special signed team merchandise and memorabilia to winners of contests run by the brand across its social media handles.
Ankit Agrawal, Partner and Director, Mysore Deep Perfumery House & Zed Black, shared, “We are excited to announce our partnership with Delhi Capitals. Cricket is a religion in India and the T20 League is one of the most eagerly awaited sporting extravaganzas among fans across the globe. We believe, Zed Black resonates well with Delhi Capitals as both brands, are bringing India together. Just like the tournament offers high voltage entertainment to cricket lovers, Zed Black offers prayers through its immense Prayer & Puja Essentials like Agarbatti, Dhoop, Dhoop Sticks, Dhoop Cones etc across the globe".
Anshul Agrawal, Partner and Director, Mysore Deep Perfumery House & Zed Black further said, "With Zed Black's venture into IPL as the Official Prayer Partner for Delhi Capitals we feel it is one of the best mediums to spread the power of prayers amongst millions of hearts. With our anthem, 'Prarthna Hogi Sweekar', we want to be the catalysts of victory with prayers. Our association with cricket isn't new as we have had Veteran cricketer Mahendra Singh Dhoni as our brand ambassador for the last six years for our flagship product Zed Black 3-in-1 Premium Agarbatti. We are a global brand and Delhi is a big consumer market for us in India for Dhoop & Dhoopsticks. Considering the popularity of Delhi Capitals, our sponsorship will allow us to penetrate deeper markets with our innovative fragrance offerings”
Delhi Capitals, CEO, Dhiraj Malhotra shared, “Our team features in India’s biggest sporting festival that is received with an unrivalled and unmatched experience. The tournament holds the power to create strong emotional connections across India. We are excited to sign a partnership with Zed Black as our ‘Official Prayer Partner’ which adds a wonderful dimension of spirituality to an otherwise high-octane sporting event. Delhi Capitals has been an extremely consistent team and we look forward to witnessing some exciting cricket this T20 season".
The association will also be amplified across offline, digital and social media platforms.