TBWA\India's Geet Rathi joins Area 23 as Creative Director and VP

Geet Rathi, who had moved on from TBWA\India, has joined Area 23 as Creative Director and Vice-President.  

At her new organisation, she will be overseeing graphic design, art direction, web design, creative direction and visual communication from the Manhattan, New York office. She has joined the agency in this month.

Rathi made the news public through a post on LinkedIn. She thanked her TBWA colleagues and seniors and went on to state her future plans – sharing an image of the US-based agency.

"My dear TBWA\India friends and colleagues, I'm thinking of you as change is here. We had a chance to live something extraordinary together and made some of the best work in the world along the way. Sometimes important work for the world. Working with you I became a different leader, a different creative, a different person. I learned how to listen, how to give without imposing, how to help achieve your goal with compassion. I will forever carry this heritage with me. Thank you.”

“In the midst of Cannes Lions Jury announcements on LinkedIn I want to add a thank you note! This message was long due. I still see my LinkedIn status showing my work anniversary with TBWA. To be honest I love to be a TBWAian. After almost seven years of a relentless search for creative excellence, transforming this wonderful company, teaming up with so many talented people, I move forward," she added.

Rathi was associated with the TBWA Group for over seven years. She joined TBWA/Media Arts Lab as Creative Director in 2015 and was later elevated to Creative/Design Director at TBWA/India in 2017.

“Looking back at this journey, I am genuinely proud at how TBWA has a steady pace in the creative world. And I am confident in the bright future that awaits the agency. Be sure I’ll be right here cheering for your success. Feeling grateful when I think about the amazing TBWA\India clients I had a chance to work with,” Rathi further shared.

In a career spanning over 18 years, Rathi has served at Ogilvy and Mather Advertising, Sony Music Entertainment, DDB Mudra Group and Publicis Groupe in various capacities.

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