Shubman Gill features in ITC's new campaign for Engage Intense deodorants

ITC has launched a new campaign for its deodorant range, Engage Intense, featuring cricketer Shubman Gill.

Engage Intense presents a range of masculine deodorants which aim to complement the intense spirit to dream big, perform well and win.

Gill as the brand ambassador brings his intense preparation and game to the forefront for Engage Intense.

Conceptualised by Ogilvy India and directed by Vijay Sawant, the film highlights the rigour, commitment and passion of Men who dream to be tomorrow's achievers.

Gill, as the brand ambassador, shares his own journey of dedication, faith and positivity through this visual and intense narrative.

Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC, said, “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

Gill stated, “I have huge respect for hard-earned success. I believe while hard-work and talent is interlinked, it is hard-work that often takes precedence. Performance is key and preparations to bring the A game always needs a lot of practice, patience and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance. I totally believe, ‘jitni intense taiyaari, utna intense game’.”

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