Pogo launches summer campaign to celebrate Chhota Bheem's 15th anniversary

Pogo is all set to celebrate the 15-year milestone of its animated superhero Chhota Bheem with a month-long anniversary campaign.

As part of this campaign, the kids’ entertainment channel will bring the adventures of “Chhota Bheem” in various avatars for its fans across India with new Big Picture and series, movie premieres, digital initiatives as well as on-ground birthday celebrations.

Pogo will invite kids to witness Chhota Bheem’s triumph over Mahavinashi in a blockbuster telefeature, “Mahavinashi ka Badla” on Sunday, April 30 at 11.30 am.

Additionally, starting April 30 at 9.30 am, Pogo will invite fans to enjoy the premier of globally successful series “Mighty Little Bheem” as he travels through his city on epic adventures, often in search of ladoo, every Monday to Friday.

Throughout May, audiences will get to enjoy the might of their favourite superhero, starting with the movie premiere of “Yamlok Ki Khoj” on Monday, May 1 at 11.30 am and the brand-new Big Picture where Chhota Bheem faces another Big Villain, “Damyan ki Dehshat” beginning May 7 every Sunday at 11.30 am and thereafter every Sunday.

The channel's campaign, co-powered by Kellogs, Mother Dairy, Sunfeast Bounce Biscuit and Fresca, along with Associate sponsors Glucon D and Godrej Magic Handwash, will bring Pogo and Chhota Bheem where fans are. Along with Little Singham, Chhota Bheem will visit its fans at malls across Mumbai, Delhi, Ahmedabad, Bengaluru, Pune, Hyderabad and Mangalore. Along with a big three-tier laddoo cake cutting, this campaign will include challenges, live performances, and games for parents and kids around Bheem's favourite food, 'Laddoos', with exciting prizes!

Pogo will also commemorate 15 golden years of the pathbreaking animated superhero Chhota Bheem across its social media handles. Throughout summer, with #HBDBheem and #LaddooGames series on Instagram, Pogo will invite fans to chant and dance to the 'Laddoo Khake Bolo Happy Birthday Bheem' song and participate in games such as Treasure Hunt, Pictionary and more.

“We are thrilled to be the pioneers in kids’ entertainment, Indian original content and cherish this 15-year long partnership which brought Chhota Bheem, Chutki, Raju and many adorable characters and their adventures to the homes of millions of kids across India, setting new benchmarks for India’s animation industry,” said Uttam Pal Singh, South Asia Head - Kids Cluster, Warner Bros Discovery. “To celebrate the 15-year milestone, we are delighted to debut the globally successful series Mighty Little Bheem for the first time on Indian Television. This delectable adventure comedy series and our Chhota Bheem Big Pictures and movies will continue to engage audiences across the country,” he added.

Rajiv Chilaka, Founder and CEO, Green Gold Animation and Creator of Chhota Bheem, shared, "For 15 years, kids and families across the world have connected with the fascinating tales and globe-trotting adventures of Bheem and his friends, representing Indian culture. With Pogo, Chhota Bheem became a cultural phenomenon transcending generations and borders, furthering India's burgeoning animation industry. We are thrilled to further our partnership with Pogo and excited for the channel's audience to experience Bheem's newest avtaar - Mighty Little Bheem for the first time."

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