IPL 2023: Star Sports achieves 90% penetration in TV homes against last year's 80%

IPL’s official television rights holders Star Sports Monday said that the 2023 opener garnered 29% more viewership than last year while the viewing minutes grew by 47%.

According to industry sources, the growth was on the back of strong distribution ensuring 90% penetration of Star Sports channels in cable and satellite homes.

Last year, the broadcaster could achieve 80% penetration.

Moreover, Disney Star resolved the issues with all the cable operators including Reliance-owned Den, Hathway and GTPL, sources told BestMediaInfo.com.

“These MSOs had threatened to move Star Sports channels from the base pack to higher packs just before the start of the tournament. However, the matter now stands resolved,” said a source.

Disney Star, the official television broadcaster of IPL 2023, said that the CSK vs GT opener on March 31 clocked a total of 8.7 billion minutes of consumption on TV for the opening match (BARC PreView data for 2+ Urban+Rural), a 47% growth in comparison to last year.

The broadcaster further said that its rating grew by 29% as per the BARC, Male 15+AB (Urban) data.

Earlier, on the eve of IPL 2023, BARC India restarted out-of-home (OOH) TV viewership data beginning with Week 12, 2023, which was released on March 30, 2023.

The joint industry body launched the “PreView” service in 2018 with Star India as the first customer to get the viewership data a week before the rest of the world.

Info@BestMediaInfo.com