Housing.com banks on digital billboards to build consumer engagement this IPL season

The Indian Premier League (IPL) is equivalent to a large festival and a perfect time for brands to engage consumers via different marketing initiatives. As brand building on social media reaches its peak during this season, the space also sees some unique and interesting trends to catch the viewer's eye every year.

This IPL, Housing.com is engaging with the audience using billboards as a digital canvas with witty slogans around cricket and home search to indicate how home-buyers and tenants can skip all the hustle and end their search for a perfect home at Housing.com.

Whether giving a hilarious twist to cricket commentaries or posting engaging creatives around the cricketing battlefield, the brand is giving it all to its audience.

Some interesting posts like “Is baar agar Bangalore jeeti toh poori team ko ek-ek flat free”, and “Home ground advantage sabko milega” are already seeing successful engagements on Instagram, Twitter, Facebook, and LinkedIn and are being picked up by other brands as well. Housing.com is known for its lighthearted and insightful advertising style focused on simplifying the home-buying, renting, and selling journey.

Rahul Ralhan, Senior Director- Brand and Insights, Housing.com, said, “IPL is like a festival in India and is a perfect opportunity for brands to reach out to their audiences. Being a high-impact event, it is always cluttered with advertisers; hence, this year we have deployed an innovative way to leverage the IPL craze by connecting home search with cricket. Through a series of lighthearted digital hoardings on social media, we intend to showcase how searching for a home on Housing.com and following cricket can both be enjoyable experiences. By combining the two, we hope to engage our target audience in a fun and memorable way and connect with them on a deeper level.”

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