Disney Star, the official television broadcaster of IPL 2023, said it has broken all viewership records for the first 19 matches of the marquee tournament.
Citing BARC data, it said that 36.9 crore viewers tuned in to Disney Star’s live broadcast of the first 19 matches, which happens to be the highest in IPL history - even after considering the two editions of IPL played during Covid. (Source: All BARC data for 2+ U+R- Disney Star Network + OOH for Live Broadcast)
The broadcaster has also clocked 11,350 crore (113.5 billion) minutes* of watch time for the live broadcast of first 19 matches.
The broadcaster also said it has seen a growth of 25% in match TVR in comparison to the last edition, for the broadcast of first 19 matches.
Sanjog Gupta, Head - Sports, Disney Star, said, "It has been a record-breaking start to Tata IPL 2023 on Disney Star eclipsing all previous benchmarks for viewership of the first 19 matches. Close matches and scintillating individual performances combined with the power of Star Sports' #BetterTogether campaign and world-class storytelling capabilities have ensured that viewership for IPL 2023 in just 19 matches is within touching distance of the viewership registered by the full season last year. We are seeing record viewership in multiple audience cohorts across age groups, gender, and SECs, which is indicative of Television being the most preferred destination for family/community viewing of marquee sporting events. We are thankful to fans for the outpouring of love and support for Disney Star's coverage of IPL. We will strive to continue elevating the viewing experience.”