ARM Worldwide bags Modi Naturals' digital mandate

#ARM Worldwide has bagged the digital mandate for Modi Naturals, the natural oil processor brand.

ARM will be leading social media, paid media and will be assisting with creatives for products such as Oleev, PIPO, and Oleev Kitchen from the brand.

ARM will also be working towards uplifting the brand’s positioning across social channels.

Mukesh Ghuraiya, CMO, Modi Naturals, said, “We are delighted to welcome ARM worldwide to the Modi Naturals family, their expertise and innovative approach to digital marketing align perfectly with our brand's vision. ARM Worldwide has a strong track record of adding value through the right talent, creativity, and technology; with their help, we are confident that we can continue to reach new heights and engage with our audience in exciting new ways. We are looking forward to this partnership – delivering the seamless integration between awareness and performance through customer-centric differentiated media strategy, effective planning, and optimal media investment decisions.”

Manas Gulati, Co-Founder and CEO, ARM Worldwide, said, “We are very excited to work with Modi naturals. They have an amazing team which has been doing some great work in the space. Be it Oleev which is a market leader, to pipo which helps us showcase our creative prowess. It is up our alley and we are looking forward to doing some great work together.”

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