Programmatic adtech platform Xapads Media has appointed marketing expert Vishal Singh as the Country Head for the India market.
In this role, Singh will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.
With over 22 years of experience in brand management, digital marketing, business strategy and media strategy development, Singh has played a key role in launching telecom and media brand portfolios across different markets. He has worked with several companies, including Idea Cellular, Big FM, Spice Group, and Mindshare. He most recently served as India GM and Global Marketing Head for Moca Technology.
Singh said, “I am thrilled to join Xapads which is clearly at the forefront of the adtech space. My past experiences have given me a deep understanding of what it takes to make an impact in the market. In this new role, I will be able to put my skills and knowledge to work in order to help the company achieve new milestones. It's an exciting time for the industry, and I'm looking forward to being part of the change that's coming.”
Nitin Gupta, CEO, Xapads Media, said,“We are delighted to welcome Vishal to our team. He will play an instrumental role in new business development, client management, strategic partnerships and assist Xapads with its next growth phase. Through his diverse marketing and brand building experiences, as well as his leadership skills, he will be an important asset to the company as it strives to strengthen its leadership position in the region.”
Ramneek Chadha, Chief Operating Officer, Xapads Media, said, “We believe in creating a better future for our customers, advertisers, and users and Vishal brings in a whole gamut of expertise and we are hopeful that collectively we will be able to provide an unparalleled experience to our clients.”
Alok Pandey, Vice-President, Sales and Marketing at Xapads Media, said, “His in-depth understanding of the Indian market will bring a new outlook to the organisation. Furthermore, his outstanding leadership abilities and capacity to foster enduring connections will prove to be extremely advantageous to our team.”