Viacom18 Consumer Products expands Roadies Koffeehouz franchise, launches first outlet in Surat

Viacom18 Consumer Products, along with Leapster Restaurants, has announced the launch of its first Roadies Koffeehouz in Surat, Gujarat.

Located at International Business Centre in Surat, Roadies Koffeehouz aims to be the destination that brings together Roadies enthusiasts to unwind and relax, powered by specialty coffee and freshly prepared gourmet food. 

Host and DJ Nikhil Chinapa, former Roadies such as Sohail Singh Jhuti, Yukti Arora, and Abhimanyu, along with actors Devanshi Vyaas and Yuvraj Gadhvi of Colors Gujarati ‘Sorathni Mrs Singham’ were present at the launch.

The outlet is designed with décor inspired by Roadies, including a neon bike. Roadies Koffeehouz offers an outdoor dining option, with an event space that makes it an ideal location for evening dates, hangouts, and corporate get-togethers. It will host contests, performances and engagement activations that recognise local talent, while giving a platform for bikers, young artists, entertainers, rappers, dancers, and comedians.

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “The response for the Roadies Koffeehouz experiential franchise has been very encouraging, with all our current outlets gaining immense popularity across cities. Surat, with its incredible fanbase, was the next most inevitable destination for us. We will soon expand in Ahmedabad and Valsad, consolidating our leadership position in Gujarat, which is a key market for us. We look forward to launching around 20 outlets by the end of 2024.”

Chinapa said, “Roadies is a country-wide cultural phenomenon and Roadies Koffeehouz is an experience that will keep fans connected in a brilliant, immersive way. With such an interesting ambience and experience that brings alive the true Roadie spirit, I’m sure it will become a go-to destination for fans in Surat.”

Vyaas added, “I was delighted to be a part of the launch of an iconic franchise like Roadies Koffehouz. I would definitely recommend that all fans in Surat must visit it for the ambience, food and décor.”

Gadhvi said, “This is the perfect place for everyone to enjoy some delectable food or some incredible coffee, or just to hangout with friends. Roadies Koffeehouz in Surat is set to be the premiere destination for youth, resonating with adventure and the quintessential Roadies vibe.”

Sahil Baweja, CEO Roadies Koffeehouz and Director Leapster Restaurants, said, “Our goal has been to capture the phenomenon that is Roadies and create a coffee and food offering that is unparalleled in its ambition for quality and taste. From our chefs to our servers, each team member has imbibed the spirit of Roadies, ensuring the flavours represent adventure and thrill and the in-store experience is as entertaining, memorable and comforting. Our coffee program is led by top coffee roasters and food is made with bespoke ovens and grills ensuring no compromises on quality, speed and experience.” 

Ankit Gupta, Director at Roadies Koffeehouz/Leapster Restaurants, said, “Punjab was a great start for us- with our rapid expansion to 6 operational and 4 under construction Roadies Koffeehouz outlets. We will continue our focus on profitable unit economics across Surat and hope to ride the Roadies wave across Gujarat.” 

Sanjay Shingala, Franchise Partner for Surat, said, “I am very excited to be the first franchisee of Roadies Koffeehouz in Gujarat. The teams at Viacom18 Consumer Products and Leapster Restaurants have created a high energy outlet which is the first of its kind in Surat. We already have an overwhelming response and hope to make this the perfect destination for the youth and families.”

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