TV9 Network ropes in Panini Anand and Ajith Vijay Kumar for its digital editorial leadership team

TV9 Network has announced two senior level hires in its digital team.

While Panini Anand will drive the Hindi offering alongside other regional digital text assets, Ajith Vijay Kumar will helm the English text digital platform.

Anand earlier served as the Executive Editor of Aaj Tak Digital, while Kumar was a Senior News Editor of Times Now Digital.

With two decades of experience reporting on socio-political movements, Anand brings editorial knowledge to his new role. He has worked for media organisations such as Rajya Sabha TV, Outlook Magazine, BBC, and Rajasthan Patrika.

TV9 Network's Hindi news platform, tv9hindi.com, has established its presence in the space in just about three years of its existence. With a range of content covering politics, business, education, careers, science, technology, farming, agriculture, entertainment, and viral news, the website now aims to take the leadership slot.

The recent launch of TV9 Chhattisgarh and Uttar Pradesh Uttarakhand digital channel has reinforced the network’s position further, with it gaining fast currency among audiences across the Hindi heartland.

news9live.com, the English digital service, is focused on stories from across the globe on topics ranging from latest news, politics, defence, finance, entertainment and sports to latest trends on social media, wellness, tech and the latest from the world of science.

The platform is now being re-imagined with a view to offer readers an integrated news experience.

Kumar, who will spearhead News9 Live, is a journalist with around two decades of experience in driving digital newsrooms. He has transformed the digital news ecosystems of some Indian newsrooms in his career.

TV9 Network's MD and CEO Barun Das said, “TV9 Network has scripted a historical growth in the broadcast space leading to the Network achieving national leadership position. We aim to replicate the success in the digital space as well. We have lined up some out-of-box propositions including News9 Plus and Money9 as part of an aggressive digital growth strategy. We are now ready to embark on our journey for the next big leap."

"The current year boasts of a very busy news calendar leading up to the mega news event of 2024 when general elections are due in India. Panini’s valuable editorial experience will further elevate our editorial content. Ajith too is a seasoned induction. There will be further beefing up of our digital firepower,” Barun added.

Anand said, “TV9 Network has disrupted the news television genre beating legacy players. It’s phenomenal broadcast success is also mirrored in its ever-growing digital presence. I am happy to be part of this acclaimed turnaround story driven by the mission to create a new compelling digital experience for the ever demanding and politically alive HSM news aficionado.” 

“I am elated to join TV9 Network, among the most successful news media companies that has not only bucked the trend but also set a new benchmark. I look forward to some learning and unlearning as News9 Live aims to be a truly distinct English news offering,” said Kumar.

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