Tejas Apte and Ankit Desai to lead Indian Society of Advertisers media forum

Tejas Apte who heads media for Unilever in South Asia will now be the lead for the ISA media forum. Ankit Desai who is Head – of Media and Digital Marketing India and Global Centre of Excellence, Marico will continue to be the co-chair.

Apte said, “The Indian media landscape is dynamic and exciting. This creates new opportunities for advertisers to engage with their consumers. I am excited to take the lead of ISA’s media forum and work towards greater engagement and creating new learning opportunities for all the constituents of ISA.”

With over 16 years of experience working with both the agency and brand sides, in his previous stint Apte was working as the Global Media Director for Unilever, based in Singapore, creating and executing media strategy for a host of global brands, leading the Branded Content Center of Excellence and Programmatic and Data Center of excellence.

Desai said, “In a rapidly changing media landscape, the ISA has a key role to play in helping members adapt to the latest trends and technologies. I believe that collaboration, knowledge sharing, and innovation are keys to success for our industry and I am committed to working with Tejas and the other members to achieve these goals.”

Desai is an Industry leader with 18 years of experience working across brands, agencies, and Publishers like Marico, Hotstar, GroupM, and NDTV.

Sunil Kataria, Chairman of ISA and Raymond’s CEO, said, “I congratulate Tejas and Ankit on their appointment as ISA Media forum Head and co-chair. With the inexorable growth in technology and the media landscape evolving quickly, there is a need to help the members keep abreast of the latest happenings in the advertising and marketing world with Ankit and Tejas in place, I am confident we have the leadership needed to drive positive change. With the support of ISA’s eminent Executive Committee and through the global network of the World Federation of Advertisers, the ISA Media Forum is uniquely positioned to make a difference”.

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