Star Sports launches first campaign film 'Shor on, Game on!' ahead of IPL 2023

Star Sports, the official television broadcaster of IPL 2023, has launched its new campaign – ‘Tata IPL, Shor on, Game on!’ featuring cricketers Rohit Sharma, Hardik Pandya and KL Rahul.

The first campaign film, created and conceptualised by the in-house team of Disney Star, encapsulates how the passion, excitement and togetherness of fans watching IPL fuel the cricketers to achieve incredulous moments during the tournament.

The campaign creatively highlights three different screenings in Mumbai, Lucknow, and Gujarat where neighbourhoods gather to celebrate the IPL festival. ‘Tata IPL, Shor on, Game on!’ embodies togetherness.

The film showcases how among the frenzy and cacophony of these huddles, there are cut-outs of Rohit, Hardik and Rahul that come to life hearing the massive cheer of their fans, who have gathered around the television sets for what is going to be the start of another grand festival of cricket. 

A Star Sports spokesperson said, “As the biggest sporting league returns to the TV screen, the theme of ‘community’ binding cricket fans who love to celebrate together comes alive during IPL. Our ‘Shor on, Game on!’ campaign is a tribute to fans who fuel the game and breathe life into it. IPL is unquestioningly a big-screen phenomenon that is best watched together on TV with friends, family and the community at large. By bringing the biggest cricket stars together, combined with Star Sports’ high-quality broadcast, expert commentary, and a host of technological innovations, TV offers the best viewing experience for fans, allowing them to immerse themselves in the action and feel like they're right in the middle of the game.”

Star Sports also said that it will unveil more films featuring cricketers like Virat Kohli, Shreyas Iyer and Ravindra Jadeja along with winners of #FanBanegaStar contest leading to the start of the mega tournament. IPL 2023 will kick-start on March 31, 2023, with a clash between Gujarat Titans and Chennai Super Kings in Ahmedabad at Narendra Modi Stadium.

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