Sportzcraazy acquires kabaddi platform 'Kabaddi Adda'

Sports tech and media platform Sportzcraazy has announced the acquisition of Kabaddi Adda.

Sportzcraazy is present in cricket, football and esports space apart from kabaddi. Kabaddi Adda was founded by Arvind Sivdas and sportscaster Suhail Chandok along with Dhanya P and Srikanth Viswanathan.

With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over five million monthly users in India, with its social following in excess of 3 million. Sportzcraazy intends to host Kabaddi leagues and large-scale tournaments across the country to build local and regional player opportunities.

Founded by Vaibhav Jaiswal and Aditee Gulati, Sportzcraazy focuses on sports media, merchandise and events. They are also active investors in the sports tech ecosystem and aim to acquire more sports tech platforms going forward.

Vaibhav Jaiswal, Founder and CEO, Sportzcraazy, said, “Having the largest community and with sports tech focused towards Kabbadi, the second most viewed sport in the country, we see vast opportunity in the sport. Sportzcraazy plans to work with kabbadi players through grassroot engagement enabling regional players to showcase their talent” 

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