Sidharth Malhotra's brand endorsements see a major surge

Actor Sidharth Malhotra has raked in a number of endorsements following his movie success.

Over a decade-long career, Malhotra has proven his mettle with films like Kapoor & Sons, Ek Villian, Shershaah, Mission Majnu, and other projects that brought him critical acclaim and awards. Malhotra, owing to his connect with the youth, has brands lining up to collaborate with him.

With current marketing trends, brands have observed that the younger audience is highly influenced by popular figures. They have noticed that the youth pay close attention to the brands endorsed by these figures and trust them more.

In terms of his brand collaborations, the Shershaah actor has several brands, including Movado, Scott Eyewear, Reliance Trends, Happilo, IndusInd Bank, and Kloze, among others.

He has also been associated with brands like Vivo, Oppo, and Tecno in the technology space, IndusInd Bank in the banking space, and lifestyle brands like Brylcreem, Glow & Handsome, Kwality Walls, Belvedere vodka, Hoppits, and Coca-Cola. Recently, the actor was also present at the launch of Ralph Lauren's Ralph Club luxury perfumes.

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