Ranveer Singh surpasses Virat Kohli to become Most Valued Indian Celebrity in 2022: Kroll report

Actor Ranveer Singh has surpassed cricketer Virat Kohli to become the ‘Most Valued Indian Celebrity in 2022’, as per the eighth edition of Celebrity Brand Valuation Study by Kroll.

Kroll, the independent provider of global risk and financial advisory solutions, has announced the launch of the eighth edition of its Celebrity Brand Valuation Study - titled “Beyond the Mainstream”.

The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence.

The overall brand value of the top 25 celebrities in 2022 is estimated at $ 1.6 billion, an increase of 29.1% from 2021.

Key findings of the report include:

● Ranveer Singh becomes the most valued celebrity of 2022 with a brand value of $ 181.7 million (mn).

● Virat Kohli secured second position with a brand value of $ 176.9 mn and Akshay Kumar stays steady at the third position with a brand value of $ 153.6 mn.

● Allu Arjun and Rashmika Mandanna feature on the top 25 list with brand values of $ 31.4 mn and $ 25.3 mn, making it the first time for a South Indian celebrity to be featured on the list.

● Olympic gold medalist Neeraj Chopra debuted with a brand value of $ 26.5 mn at No. 23.

Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, said, “This year’s theme ‘Beyond the Mainstream’ is driven by the stupendous rise of South Indian movie stars and sport celebrities. Notable names from the Tollywood industry, Allu Arjun and Rashmika Mandanna, were featured on the list of India’s top 25 celebrities along with India’s T20 captain Hardik Pandya and Olympic gold medalist Neeraj Chopra. Amongst the Bollywood stars, Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence. Kiara Advani, Kartik Aaryan and Sara Ali Khan were other Bollywood debutants on our top 25 list.”

The list of top 25 celebrity brands for 2022 is given below:

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