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Licious ropes in The Great Khali for brand film to promote ‘All You Can Meat Buffet’ offer

The Buffet was announced through a campaign film that opens with Khali being upset about missing some recent weddings

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Meat brand Licious has launched a new campaign film featuring The Great Khali.

The campaign has been launched for The Licious ‘All You Can Meat Buffet’.

The Buffet aims to delight every meat-eater with a range of products, topped with 50% cashback offers.

The Buffet was announced through a campaign film that opens with Khali being upset about missing some recent weddings - band, bajaa, baraat, buffet… sab miss ho gaya - he sighs. Thankfully his dejection is short lived as he now has the Licious All You Can Meat Buffet and what could possibly be better than that?

The film opens on an obviously upset Khali, expressing his displeasure about missing some recent weddings. While you may think it is to do with him missing the bride and groom or joining in their happy day; but if you know what a foodie Khali is, you would know his disappointment is all about missing the wedding buffets.

But soon his frown turns into a smile - kyuki Khali ke paas hai Licious ka All You Can Meat Buffet! 

Santosh Hegde, VP-Marketing, Licious, said, “Licious is undoubtedly the ultimate destination for fresh meats and seafood. The All You Can Meat Buffet is an occasion for our consumers to celebrate our wide range of products, with the added benefit of offers and cashback. When the offer itself is so epic, we had to bring in a personality that helps land the campaign in all its glory - and The Great Khali was an obvious choice. A fan of Licious himself, Khali has seamlessly lent his charming personality and love for meat to beckon other fans of the brand to join in the Buffet.”

Khali said, “It’s that time of the year again, when you gear up for band, bajaa, baraat and buffet. Whether you are invited or not, but the FOMO on the buffet is very real. Thanks to Licious’ ‘All You Can Eat Meat Buffet’ offer, shaadi or no shaadi, you can dig into the tastiest buffet spread of meaty delights. This one-of-its kind extravaganza is undoubtedly the most-awaited event of the year that all meat-eaters, like me, look forward to. The best part is that you can enjoy the many delicious offerings of Licious with even more irresistible deals and offers. So come join me in celebrating Licious da All You Can Eat Meat Buffet!”

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