Kotak Mahindra Bank has announced the joining of Rohit Bhasin as President and Chief Marketing Officer.
Bhasin will lead the bank’s Marketing, Corporate Communication and Media initiatives.
Coming from Unilever, he brings over two decades of experience in building consumer brands in India and other Asian markets.
In his last stint as Global Brand Vice-President of Ponds, he was instrumental in leading the digital transformation journey through data-driven and influencer marketing to build a strong appeal with younger consumers.
Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank, said, “Rohit joins us at a pivotal time in our journey as a customer centric, digital-first bank, underpinned by three pillars of customer, technology and talent. We are happy to have him join our vibrant Kotak leadership team and take on the responsibility of driving a purpose-driven brand strategy that will embrace our values yet adapt to newer times.”
Bhasin said, “I am excited to join Kotak as it embraces change with customer centricity as a strategic pillar. I look forward to working with the team and enhance the bank’s identity through new age and digital story telling.”