The final match of the inaugural season of Women’s Premier League between Mumbai Indians and Delhi Capitals saw over 10 million viewers tuning in, as per JioCinema’s claims.
JioCinema further went on to claim that this is the highest viewership on any Women’s events globally.
JioCinema further stated that they clocked more than 50 minutes of watch-time per user per match on the WPL.
“Our vision is to nurture the TATA WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential,” said Viacom18 Sports CEO Anil Jayaraj. “We’d like to thank our 50+ advertising partners that met us eye-to-eye on this vision, viewers who pushed us to raise the bar and deliver a world-class viewing experience.”
JioCinema, now available to Jio, Airtel, Vi, BSNL and all other subscribers, will live-stream the Indian Premier League for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada.
The 2023 season of IPL commences on March 31, with defending champions Gujarat Titans taking on MS Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema for no cost this season.