ITW Catalyst facilitates deals worth over Rs 150 crore for teams in 2023 season of T20 League

ITW Catalyst announced that they have stitched over 20 different sponsorship deals for multiple teams in the Indian T20 League.

Catalyst, a vertical of ITW, is a sports, media, and entertainment consulting firm. It onboarded brands like Goel Group, Happilo, Mahindra, Coca-Cola, Hindware, ITC and others for various franchises.

ITW Catalyst has also been responsible for bringing on sponsors for various teams in the Women’s T20 league as well, including Front of Jersey and Leading trouser leg sponsors for Royal Challengers Bangalore and Body Care for the UP Warriorz.

Paroksh Chawla, CEO, ITW Catalyst, said, “We take great pride in understanding the positioning of every brand and finding the right fit to meet their marketing and visibility goals.  That is how we have been able to facilitate partnerships between marquee brands and some of the best T20 Franchises in the world. For us, at Catalyst, our relationships with both the teams and the brands is what ensures the perfect synergy, and that’s reflected in the partnerships we have facilitated this season.”

The brands onboarded include a mix of both old and new economy companies, from the automobile sector to FMCG, to tech. Chawla added, “Cricket as a platform remains relevant for companies across the spectrum, but the key is to identify the correct alignment.”

Bhairav Shanth, Co-Founder ITW Consulting, said, “ITW is built on providing a 360-degree solution for brands, ranging from ideation to execution we work as an extension of the brand itself be it in-stadia advertising, linear and digital marketing or putting together sponsorship  opportunities with the most effective ROI for our clients, and the fact that ITW Catalyst has been a part of some of the biggest deals in the Indian T20 league and franchise cricket becoming a trusted partner for many brands and teams alike in the process is a testament to our philosophy.”

ITW Catalyst, who kicked their dealmaking spree off back in 2020 by bringing Marriott Bonvoy on board with the Mumbai Indians, has been responsible for stitching together deals for franchises including the Royal Challengers Bangalore, Delhi Capitals, Lucknow Super Giants and Rajasthan Royals.

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