HDFC Bank appoints Wondrlab to drive its digital banking stories

HDFC Bank has chosen Wondrlab as the creative partner to drive its digital banking story.

Wondrlab will be responsible for marketing HDFC Bank’s current and upcoming digital properties to drive growth in its digital business.

Ashish Morone, Head - Brand and Marketing Communications, said, “At HDFC Bank, we intend to change the way India banks. Our aim is to digitise and simplify the banking experience for all consumers and we’re excited to welcome Wondrlab as our partner in this journey. Their expertise in dynamic creative marketing capabilities and understanding of the digital ecosystem makes them the perfect fit for our future-forward journey.”

Rakesh Hinduja, Co-Founder and Managing Partner of Wondrlab, said, “As a full funnel martech company, we at Wondrlab are proud of the trust placed in us by India’s largest private sector bank. The HDFC Bank mandate offers us wonderful prospects to create innovative work integrating creativity, data, and technology in the campaigns, going forward.” 

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