Maruti Suzuki has appointed Mindshare as its media agency on record today.
Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki confirmed the development to BestMediaInfo.com.
The account size is pegged to be around Rs 1000-1200 crore.
The incumbent agency on the account was Dentsu. The account was with Dentsu since 2017.
Maruti Suzuki had called for a pitch in November 2022.
Last year, the automobile major added Lowe Lintas to the roster of creative agencies along with the existing agencies – Dentsu Impact and Hakuhodo.