Former Amazon India's Director, Marketing Rashi Goel launches own agency - 'Performonks'

Former Director, Marketing of Amazon India, Rashi Goel, has launched her own agency – Performonks.

According to Goel, ‘Performonks - The People Accelerator’ aims to deliver resources and mentorship to marketers which can help them overcome mindsets holding them back.

Earlier, she had joined Amazon from Nestle India where she was Business Executive Officer - Breakfast Cereals, South Asia and Director Marketing and Consumer Communications.

In a career spanning more than two decades, Goel has been instrumental in leading media strategy for many companies including Coca Cola, Nestle, PepsiCo and others.

Prior to Nestle, she was the CMO at The Kraft Heinz Company for more than a year and headed India portfolio of heritage brands - Complan, GluconD, Heinz Tomato Ketchup and Nycil. Before this, she was the Marketing Director-APAC, Fragrances for Givaudan PTE Singapore for almost two years.

She started her career as Sales Officer with L’Oreal India and later got promoted to the role of Product Manager in 1998. After four years of her stint, she moved to Unilever as Brand Manager and worked there for more than five years. She then moved to Coca Cola India as General Manager- Flavours before joining PepsiCo as VP-Innovation.

Goel completed her Bachelor of Commerce (Hons) from Jesus and Mary College and MBA from Management Development Institute, Gurgaon. She also has done Master of Science in Management from Stanford University Graduate School of Business.

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