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Fixderma Skincare ropes in actors Divya Dutta and Mahesh Thakur for its new TVC campaign

The campaign showcases Fixderma's ‘Foobetik cream’, and highlights the importance of footcare

Reiterating the importance to look after one’s skin - especially feet -, Fixderma, has roped in television actors Mahesh Thakur and Divya Dutta for its latest TVC campaign #MeetYourRealskin. 

The digital film, starring actors Dutta and Thakur as wife and husband, highlights the concept of how foot care is important for well-being and how the right foot cream can help to heal and deal with all the problems of feet like infection, corns, calluses, itchy and cracked feet.

The TVC also highlights the benefits of the brand’s latest launch- Foobetik Cream. 

Dutta said, “I'm thrilled to be affiliated with a brand that focuses on finding doctor trusted solutions to meet the needs of feet skin, which we sometimes neglect because to our hectic lifestyles! I'm elated to work with Fixderma and contribute to raising awareness of concerns that needs to be taken care of on regular basis.”

Thakur said, "I am so happy to be working with Fixderma and taking part in their initiative to spread awareness about foot care and foot problems. Ignoring these problems can have a detrimental effect on one’s general health.”

Shaily Mehrotra, CEO and Co-Founder, Fixderma Skincare, said, “People often neglect their feet, resulting in multiple feet issues. The idea behind this campaign is to break the stereotype of associating feet care with just women and cracked heels and create awareness about foot care issues in men as well.”

She added, “With our association with Divya and Mahesh, we are certain that we will be able to bring in further change in perceptions towards foot-care and spread a positive and impactful message among our target audience.”

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