Audible signs a multi-show deal with Hoop Entertainment

Audible, the audio storytelling platform, has signed an exclusive deal for 10-audio dramas with Nikhil Mirchandani’s Hoop Entertainment, a content company that produces content for broadcast networks.  

Hoop Entertainment will produce 70 hours of original, multi-character, audio series content, across mythology, drama, history, true crime and horror genres that will be exclusively distributed on Audible. 

The 10 new shows produced by Hoop will be available free for all listeners, exclusively on Audible.

Eight of these are already published - including Ek Thi Devi, a fictional story of the life of a dacoit in the ravines of Uttar Pradesh and Undercover, an espionage thriller.

The shows attempt to create innovative, never-before-heard audio experiences with multiple characters, original music and revolutionary sound design. Listeners can expand their imagination and be transported into new worlds, while enjoying a whole new audio experience.

Shailesh Sawlani, VP and Country Manager for India at Audible, commented, "We are incredibly excited to collaborate with Hoop Entertainment to bring captivating content to all listeners for free on Audible. We are constantly seeking new and innovative ways to provide our listeners with best-in-class content, and Hoop Entertainment's expertise in producing audio dramas across a variety of genres perfectly aligns with our vision. We are confident our shared passion for storytelling will help us to continue to deliver an immersive experience for our listeners."

Nikhil Mirchandani, Founder, Hoop Entertainment, said, “We're thrilled at the opportunity to produce a multitude of audio series across genres for Audible. The stories, narrative, performances, and sound design will create a ‘theatre-of-the-mind’ experience. Audio is the next entertainment frontier, and our audiences are ready for complex storytelling and personalized audio experiences. We thank Audible for trusting and enabling us to explore this medium to the fullest.” 

The following shows will be free for all, exclusively on Audible: 

• Queens of India: Retelling stories of bygone dynasties from the perspective of the Queens who have in many instances been responsible for the creation or the downfall of these dynasties and Kings.
• Azadi Ki Jung: This series traces the journey through the events that finally led to the Independence of India in 1947. 
• Magadh – Ek Khoj: The story of the Mauryan dynasty through the eyes of its creator – Chanakya. 
• Puraan:  A vast genre of Indian literature about a range of topics such as kings, queens, sages, legends and other traditional lore.
• Killers of India: The most sinister minds of the country who have cemented their names as the most prolific serial killers in India.
• Chronicles of India: The things you must have missed in History class about the fabric of India.
• Ek Thi Devi: A fictional story of the life of a dacoit in the ravines of Uttar Pradesh.
• Undercover: An espionage thriller.
• Khauff: Experience the mysteries and legends behind the most haunted places in India. (Coming soon).
• Rakshak - Ashoka’s 9: Explore the untold story of India’s secret society established by Ashoka the Great. (Coming soon).

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