Susan Wojcicki, the CEO of YouTube, has praised Hindi news channel Aaj Tak for crossing 50 million subscribers on the video sharing platform.
Terming it an ‘incredible milestone’ for the channel and its team, Wojcicki put out a tweet congratulating them for the same.
“50M subscribers - what an incredible milestone for you and the news team, @aajtak!” her tweet, which also had a video of the news channel celebrating the milestone, read.
Earlier this year, Aaj Tak became the first news channel globally to cross 50 million subscribers. Kalli Purie, Vice-Chairperson, India Today Group, had met Gautam Anand, Managing Director of APAC - YouTube, in Singapore to commemorate the special achievement.
“Thank you so much, YouTube! This is just amazing. The team is already planning its way to 100 million so YouTube had better start designing the next button,” Purie quipped to Anand. “Trust has always been the foundation for audience engagement at AajTak. It’s no different with our YouTube channel, but on a much wider scale with hundreds of videos getting uploaded every day. We place equal emphasis on having new audiences discover our channel while ensuring loyal viewers revisit, and invest in figuring out what works on YouTube – whether this is a nuanced understanding of thumbnails or producing hero content frequently.”
Aaj Tak started its digital journey by launching its YouTube channel in the year 2009, and started streaming news live on YouTube for the first time in 2017. The popularity gained by the channel subsequently led to its Diamond play button from YouTube in 2019 for crossing 10 million subscribers. Now, just three years later, Aaj Tak became the first news channel to reach 50 million subscribers on YouTube.